Increasingly, businesses are finding the need to own a website to promote their business. In this digital world, purchasing goods and services can now be conveniently done. Many companies now focus on virtual customers that are interested. While there are great opportunities in owning a website, many companies still face challenges in increasing their web traffic. If you have a website that doesn’t drive traffic, it is just like opening a business but not telling anyone. So how do you increase your web traffic?
In this week’s article, we will discuss ways that you can increase your web traffic.
Integrate Search Engine Optimisation (SEO)
In the modern world, if you don’t understand the benefits behind SEO, you are losing out. Firstly, find out how SEO works so you can engage in the right traffic delivery strategy. It is also important not to break any rules. Furthermore, you could actually supercharge your results by understanding SEO. Learn as much as you can about SEO by taking a course online. Otherwise, the most efficient and effective way is to outsource your SEO marketing efforts.
If you would like to know more about some tips on selecting a reliable SEO agency in Brisbane, click here.
Use Social Media To Increase Your Web Traffic
There is no doubt that social media is a widely effective marketing platform for every business. Instagram is a well-known platform for sharing news, photos and videos, and connecting with people from all over the world. Most people aren’t aware of how to leverage Instagram to drive traffic to their websites. On the other hand, some people have built multi-million dollar businesses just through Instagram marketing.
Not only Instagram, but LinkedIn is also another excellent social media platform for networking. With LinkedIn’s publishing platform, you can market content on your website that is already there. Link your LinkedIn posts to anchor content on your website; this helps to gain an important authority bridge to your main post. Make sure that your posts are unique, high quality and delivers a great deal of value.
Utilise Email Marketing
The benefit of email marketing is that it allows you to drive traffic to your site or blog, and promote offers. However, it also requires you to maintain a list of people to market to. If you haven’t done so, create a lead magnet and build a sales funnel to build up a list to which you can market your offers in the future. In addition, marketing emails can play an important role in the generation of leads, enhancing brand awareness, building relationships, or keeping customers engaged between purchases. According to the Direct Marketing Association (DMA) of the U.K., email has an average return on investment (ROI) OF $38 for every $1 spent.
Click here to read more about the power behind email marketing.
Update Expired Content on Your Website
You should refresh your content, especially if some of it has expired. This does not mean you have to revamp your content completely; instead, it means updating it if it isn’t already evergreen. You can improve your site’s visibility on search engines like Google by updating outdated content. Read more about content marketing here.
Conclusion
Traffic can be driven to your website and actually generate a profit if you understand the fundamentals behind how traffic works. The points mentioned above are some of the ways you can adopt to increase your web traffic. Contact us at 07 2111 8598 if you would like to discuss more on how you can improve your leads through marketing.
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