Our first thoughts when we wake up are usually about social media. Our lives and access to information have been transformed by it. Small business owners can benefit greatly from social media as a tool for their business. To reap the benefits of social media, you should practice a few key habits. Using these platforms, you can increase brand awareness and promote your services. Furthermore, it allows you to get to know your customers personally in order to better understand their needs. Most businesses use this process to fine-tune your services and products and attract the right customers. 

In this week’s article, we will share what are the 5 things you should start practicing for your Social Media. 

1. Create unique and original content

You should not be selling on social media, like you would on your website. Instead, you should be creating engaging and unique content for your followers. Even though original content is crucial, no one wants to read daily updates about a single service or product. Making sure your ideas deliver value to your customers is more important than coming up with award-winning ideas. Do you business and customers resonate with the content you read or watch on social media? Creating interesting original content is easy if it does. It is also important to produce content for different stages of the buying process. As a result, you can create awareness about your industry and services. 

2. Plan a social media calendar

Creating a social media strategy and scheduling it ahead of time will help you align your marketing efforts with your business goals and manage your time more effectively. Even though it might seem tedious at first, once you establish a routine to plan your calendar, whether it is once a fortnight or once a month, you will be able to follow it easily. Having a constant stream of content that complements your marketing strategy ensures your platforms are engaging for your followers. Additionally, you will have sufficient information to analyse the performance of your social media platforms in the future.

3. Start creating short videos

According to statistics, 55 percent of people watch online videos every day. The number of shares generated by social media videos is 1200 percent higher than that of text and images combined. All of these statistics demonstrate the importance of posting regular video content on your social media platforms. Therefore, make your content engaging and interesting by experimenting with your content.

4. Engage with your followers

No matter how good your marketing plan is and how much original content you post, if you don’t engage your followers, how can you know if your effort is working? The little things you do every day to promote your business can make a huge difference – from liking a comment to replying to a feedback with ‘Thank you’ as soon as you see it. Whenever someone engages with your brand, acknowledge and appreciate their effort. 

5. Use hashtags on Social Media

Hashtags are now widely used on Facebook, Instagram, Pinterest, Youtube and Google. As well as word of mouth marketing. Influencer marketing and paid ads, hashtags are one way to get people to find you online. To ensure that your brand is visible on the internet, you need to work on your hashtag game. Utlise words related to your business, brand and industry. In addition, you want to avoid being perceived as a hashtag spammer by being mindful of the number of hashtags you use on different platforms.