It is undoubtedly apparent that social media is the way of marketing these days. With the emergence of digital marketing, there are countless opportunities for branding and marketing. Likewise, many companies are investing heavily in thriving their social media presence. As of October 2021, there are 4.55 billion people active on social media, making social media marketing crucial in gaining brand awareness.

In today’s article, we will discuss the 5 ways to expand your reach with social media marketing.

1. Focus on the best social media channel for your business

Focus on the best Social Media for your business

Each social media platform performs differently. You may find your audience having lesser or more presence on a particular platform than others.

Choosing which social media platform works best for your business is what you need!

You can conduct a social media analysis to understand which platform performs best for your targeted audience here.

2. Understand Social Media Algorithms

Understand Social Media Algorithms

As mentioned, each social media works differently, it is beneficial to understand the different social media algorithms of each platform.

1. Facebook Algorithm:

–   Greater focus on content from friends and family

–   The comment function is listed as the top ranking factor

2. Instagram Algorithm:

–   Higher engagement proven to receive higher change of appearing in your follower’s feed

3. Twitter Algorithm:

–   Greater focus on posting content in real time

–   Similar to Instagram: higher engagement leads to higher change of appearing in your follower’s timeline

You can read more in depth on each social media algorithm here.

3. Optimize Your Profile

Optimize Your Profile

Social media profiles can be optimized to gain higher reach, and first impressions are important.

For example, you do not want your username or logo to be difficult to read or recognise. A simple yet unique profile is what you are looking for in attracting viewers. Not forgetting the consistency across all your social media platforms.

Read more about how you can use Instagram marketing to boost your website traffic here.

4. Organize Your Content

Organize Your Content

Content plays a huge role in social media marketing as it delivers your message and engages with your audiences. Having an unique content will increase your brand’s attractiveness and gain a higher social media reach.

You should focus on producing quality content that your followers are interested in. How can you organize your content?

–   Create a content calendar for consistency

–   Understand your audience’s interest

–   Choose a specific content that will stand out

5. Cross-promote Your Social Media Platforms

Cross-promote Your Social Media Platforms

Cross-promoting your social media platforms is something you do not want to forget! You want to make sure that your content is conveyed on every social media platform.

You should include social following buttons to prompt viewers in following your social media platforms.

If you would like to read more about social media techniques, click here.


“A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” – Guy Kawasaki, Chief Evangelist, Canva

The following ways we have outlined are some of the ways you can adopt to increase your social media reach. Therefore, it all starts with focusing on the audience you engage and create a deeper relationship with them. 

If you are looking for a social media specialist, you can read more about our social media management packages here

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