What Is SEO And Why Do I Need to Know About it?
Search engine optimization is the process of improving your online presence in a manner that can grant more exposure, increased user traffic, and better-qualified clients. To help you understand more about this topic and improve your business’s SEO, we have compiled four key points from some of the industry leaders to think about.
SEO Is Different For Online and Offline Businesses
When people with offline businesses hear about SEO, they might immediately think, “why do I even need to worry about my presence on search engines?” Although this train of thought may seem logical, those with local businesses such as plumbers, mechanics, and so on can benefit significantly from some basic knowledge of SEO.
However, you will not be using the same strategies as those with online businesses if your business depends on local customers. An online e-commerce business will have a much different focus and strategy than a plumber looking for customers within a 30-km radius.
Clayton Johnson, an SEO expert from The HOTH, asserts further, saying that “For example, if you are a construction company, you’ll want to make a separate page on your website for Brisbane kitchen remodelling, Brisbane bathroom remodelling, Brisbane roofing repair, etc.
SEO Is Not Just for Google
When thinking about SEO it is important to recognise that SEO is not just about working with Google. Amazon, Youtube, Yahoo and many other platforms are still used, and each of these have their own best practices. Google is the largest, but that doesn’t mean you should ignore the others.
SEO Has Been Evolving in 2021: New Trends to Consider
SEO is constantly changing, and the top experts are on the pulse to see what is fact or fiction and provide evergreen advice that any entrepreneur can implement today.
1. More Prominent Sites Get More Views
One thing that continues to remain constant with Google is that they give preference to sites with more rapport. Typically, this is built with time, building backlinks, and the amount of content that you have. Matt Diggity from Diggity Marketing explains it perfectly by saying that “Google is continuing to reward the biggest sites on the internet (in terms of age, content, and backlinks) and is often leaving smaller sites with much better content on page two or worse.” To succeed in SEO, you need to be excelling in all of these areas and doing it with solid consistency.
2. Core Web Vitals
Recently, Google started giving preference to sites that load faster. As Tim Soulo from Ahrefs concludes, “there has been a lot of attention to Google’s “Page experience” update and the so-called Core Web Vitals. In other words, Google wants to serve people pages with good usability, that load fast and look great on mobile.” Diggity agrees, saying that “when you make life easy for Google, they make life easy for you. Google wants to recommend fast websites to its users, so make your website fast.”
3. Upgrades For Search Intentions
Google is also starting to improve on determining what the searcher’s intention is and what kind of content will best answer their questions. As Johnson states: “The best way to understand how to rank for a keyword is to search it in Google and take note of what TYPES of content are coming up – are they sales pages? In-depth guides? Best-of lists? You’ll want to make sure you understand the search intent of the keywords you’re trying to rank for and model your content after what’s ranking in Google.”
4. Localization Is Improving
Google usually has access to your exact location. Accordingly, they are getting better at giving search results that are most relevant for your area. Clayton Johnson explains it further, saying that “if you search just “sushi” you won’t get the best sushi spots in the Australia. You’ll likely get the best sushi spots in your city… That brings a big opportunity for local businesses to really optimize their website by including their location in the title tags and content of the site.”
Imagine that you have a sushi restaurant in Brisbane, Queensland. Johnson might recommend that you put tags such as “sushi restaurant in Brisbane,” “best sushi restaurants in Brisbane,” and so on, on various locations in your site such as the title tags and the blogs.
In summary, experts state that you should build a website, build content relevant for each of your services, set up a funnel for connecting your customers to your business, and then partner with other blogs and businesses in a niche. SEO is frequently overcomplicated, but following the expert advice listed above along with a bit of patience will bring powerful results.
Here at Digital Bazaar we pride ourselves on keeping up to date with the latest trends and updates from the industry experts to provide our clients with the best possible service and suggestions for improving their online visibility. Contact us now to arrange a consultation and let us help drive your business growth.