Google Ads or Facebook Ads? Digital marketers are bound to ask themselves these questions at some point: Google Ads or Facebook Ads? Which is better? Google Adwords and Facebook Adwords were traditionally seen as adversarial by many advertisers. Technology media outlets often dramatised the rivalry between the two companies to illustrate how they were in direct competition with each other. Business owners of different sizes need to make a difficult decision regarding which platform is the most ideal for them.

In this week’s article, we will examine the differences between Google Ads and Facebook Ads.

What is the difference between Google Ads and Facebook Ads?

Google Ads and Facebook Ads are both advertising platforms, but they operate differently. In order to determine which is better, we must first understand the key differences between each. Using Google Adwords, you can easily place your business above organic search results on Google’s pay-per-click advertising platform (PPC). With Google Ads, you bid on specific keywords that potential customers may search for to appear on the results page. Search engines will display your results if you win. Pay-per-click occurs when a user clicks on your ad.

In contrast, Facebook Ads are paid social platforms. The difference between paid search and paid social is that paid social uses consumer behaviour and interests to promote businesses. A person could be a fan of a brand that is similar to yours, someone in a certain demographic or stage or life or they could be part of your community. Additionally, Facebook advertising allows advertisers to select different placement options.

Benefits of Google Ads

Paid search platforms like Google Ads have been around for a very long time. Millions of businesses around the world depend on Google for its huge audience, ability to target specific search queries, and robust advertising offerings. In terms of average clickthrough rate, Google Ads has the highest average of all search marketing platforms. Increasing your click-through rate means more eyes on your brand, more traffic to your website and ultimately, more sales. With Google’s multiple algorithm updates, search results will become more relevant and targeted to searchers’ queries in the future, which will increase ad relevance for advertisers as well.

Utilise Facebook and Google Ads to increase revenue

Ultimately, the choice between Google Ads or Facebook Ads will depend on your goals and your customer’s behaviour. Ads on Google and Facebook can skyrocket your sales, both of which are powerful advertising platforms. In order to see tangible results, you must optimise every aspect of your campaign, including engaging and creative landing pages. With many years of experience running Google and Facebook Ads, it has prepared us to achieve amazing results for your digital advertising platforms regardless of the size of your company.


An advertising strategy that leverages both paid search and paid social is one of the most effective on the market. However, it requires a dual advertising strategy aligned with the strengths of each platform. For maximum ROI and business growth, it’s important to understand how best to use both Google Ads and Facebook Ads. To learn more about Google Ads and Facebook Ads, contact us for a free consultation today on how we can gain more sales for your business.