“Websites promote you 24/7: No employee will do that.” – Paul Cookson. As online presence surpassed real-life presence, owning a website has become even more critical for many businesses. Many businesses are unaware of the benefits of having a professional website for their business. And many often think that building a website is time-consuming and expensive. However, the reality is that building a website can be cheap, easy and sustainable in the long term.

In this week’s article, we will discover why having a website for your business is a smart investment.

1. Look Professional and Add Credibility

Many businesses advertise their services and products on social media platforms like Facebook and Instagram. This is probably where they gain their leads and customers from. However, this makes you no different from other companies. Facebook or Instagram page is free for anyone to create. With increased online scams, customers are becoming wearier of the credibility behind those social media pages.

On the flip side, owning a website is not free. It showcases the professionalism and seriousness of your services or products. You are making your brand more credible to customers. Therefore, customers are less likely to reconsider their purchase decision with your brand.

2. Gain New Customers and Sales

When your website is well-optimized, it will appear on the first page of Google search results, attracting new customers who are not actively looking for you. The chances of someone stumbling upon your website are much higher than they are for someone to discover you on social media. Furthermore, comparing your business with competitors is easier when all parties have a professional website.

On top of that, your website will receive direct traffic if you invest in Google Ads or Facebook Ads. Your website will have a page that contains all the information your leads need to make an informed purchase, as well as a call to action to encourage them for their purchase decision. Websites also have built-in pop-up forms and push notifications, allowing your visitor engagement to increase.

Read more about optimizing your website here.

3. Maintain Competitive Advantage In The Market

A website allows you to maintain your competitive advantage in the market. You can shape the online perception of your business through your website, which social media platforms can’t. With the help of SEO, it can help you outrank more prominent websites and get quality leads organically from search engines.

4. Less Expensive and Sustainable

Many owners have the idea that it is expensive to create a website.  Creating your website can be pretty straightforward and less expensive. In the past, managing a website was a challenging job. However, with various marketing tools such as WordPress, GoDaddy, CMS Hub are created to make the management of a website easier. You will not require technical skills to update your website. This allows your website to be more sustainable in the long term.

5. Improve Customer Service

You should make your website as informative as possible for your customers. In this way, they don’t have to make a phone call to enquire about the location, hours and other questions. An improved customer experience is achieved by a website that helps customers. Additionally, general questions from customers will not overload your employees, and they will be able to focus on more critical processes that boost productivity.


Creating a website is an excellent place to start if you want to generate leads, improve visibility, demonstrate social proof and establish authority. It is ultimately up to you whether or not to create a website for your business. Without a primary webpage, you could be missing out on several opportunities to grow your business. Contact us today to know more about creating your website.