As said by Seth Godin, “Marketing is no longer about the stuff that you make, but about the stories you tell’. Indeed, your audiences are attracted to the creative stories you tell. As a result, organic marketing is a fundamental strategy of building a strong relationship with your customers and followers. Ultimately, it is a strong strategy for converting new customers to potential leads.
According to the HubSpot State of Marketing Report, 71% of marketers say using strategic keywords was their number one strategy for SEO. They find this method useful in boosting their organic search results. Are you looking to build a close bond with your customers?
In this week’s topic, we will discuss the benefits of using organic marketing for your business.
1. Increase Brand Awareness and Loyalty
As discussed in our last week’s article, blog posts, case studies, social media posts and stories are some examples of organic marketing. Similar to time, genuine connections cannot be bought. This is built over time through trust and experience.
Are you facing difficulties in building that strong bond with your customers?
Your customers and followers love engagement, insightful content, and attractive deals. You should first focus on analysing what your customers favor most and establish your content around their curiosity.
Here are some creative ideas you can adopt:
– Host giveaways
– Be exclusive with existing and regular customers
– Engage with them by giving them a reply
– Give your customers a shout-out
With constant engagement, it will aid in increasing your business’s brand awareness and loyalty. You can read more about what are the best social media marketing techniques for 2022 here.
2. Build a Secure Customer Base
Unlike paid marketing, there is no certainty on whether your intended audience is viewing your content as customers can label paid ads as appearing too often. However, organic marketing allows you to build credibility for your brand.
You can track, analyse and evaluate the effectiveness of the content that you put forth. This allows you to measure the success of your content strategy through followings, reposts, clicks, likes, and comments.
3. Affordable
Many businesses like yours may find the ‘pay per click’ method effective as it allows your brand’s name to be in the spotlight of the public’s eye. However, this can be costly.
Do you want to reach out to a larger group audience without investing a huge sum of money?
Organic marketing is the way to go! You are not paying to get your brand known by others instead you will be investing in your resources to attract your customers.
4. Increase Web Traffic
Certainly, organic marketing aims to increase traffic and obtain potential leads. Educate your audiences about the information they love. You can also conduct A/B testing to see what content is popular among your audiences.
For example, try different content pillars each week. If you see the number of likes, comments, and following for that particular week, it shows that it is attractive. It is a good indicator to determine what your audience prefers.
If you would like to know more about how you can increase your organic growth, click here.
5. Trustworthy on Google
Many people trust Google for providing them with relevant search results. While paid ads provide a faster result, organic marketing will still be beneficial for your company in the long term.
Ranking organically on Google is not easy as it requires a good content strategy. Speak to us and we can discuss with you how you can improve your marketing strategy for your business!
Conclusion
To sum up, organic marketing is beneficial for your business in the long run. It is not only affordable yet sustainable for your business. By building a secure customer base, it allows the increase in web traffic. In turn, gain potential leads.
We understand that many new businesses are struggling to market their brand, hence we are passionate in helping your business grow!
Are you looking to gain a higher reach for your small business? Here, at digital bazaar we can assist you with marketing related matters. Have a chat with us on how we can improve your brand awareness through marketing! Click the image below to contact us!
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