As technologies, algorithms, platforms, and tools are constantly being updated, it is difficult to keep up with the latest digital trends these days. With advanced technology, marketing trends are constantly changing. Here are some digital trends you should be aware of in 2023 as you prepare your company for new challenges, risks, and growth.

Video Marketing Trend

There is an old saying that a picture is worth a thousand words. A video can deliver a lot of value. Therefore it can be extremely valuable. Since 2019, video marketing has grown significantly and the trend doesn’t seem to be slowing down any time soon. There are many advantages to video marketing:

  • Brand recognition can be enhanced through videos
  • It is a great way to showcase your products and services
  • The strategy can contribute to the overall SEO campaign

In spite of these, video marketing is constantly changing. Some of the recent trends of video marketing are:

  • Viewers are more likely to stay interested in a live stream on Facebook or Instagram for 3 times longer than a standard video.
  • The time limit for capturing viewers attention on TikTok is 8 seconds. The first 8 seconds make a huge difference; you can boost your video visibility by incorporating viral sounds, memes, challenges, and trending hashtags.

Importance of Cyber Security

In this technologically advanced world, our reliance on technology has increased, so our online activities will be dominated by issues of safety and privacy. All sites that require personal details, such as for banking purposes or personal information, must incorporate network security. As a result of covid, more people are now online, resulting in more sophisticated cyber-attacks. Cybersecurity support is vital for businesses and should be implemented along with best practices.

Voice Search for SEO

As voice search becomes more ubiquitous, this digital trend will continue to grow next year. It has already influenced how we use search engines in significant ways. Our search terms differ when we type them into Google as opposed to when we use Siri or Alexa. As such, if people use Siri or Alexa to search for digital content, choosing keywords based on the questions asked is necessary.  

Social Media Trends

Approximately, 4.59 billion people use social media worldwide as of 2022. Furthermore, social media usage is expected to grow even further in the coming year. As a result, there are more social platforms on the market. When you’re running a business with hundreds of things to do each day, it can be overwhelming to keep up with so many platforms. It is important to focus on the latest social media trends for your business.

In 2016, TikTok was launched but did not take off until the early 20’s or 21’s. Globally, 1 billion people use the short-form video platform each month. TikTok is a close second to Instagram as the top influencer marketing platform! Content is often shared virally because of its popularity with a broad range of audiences. Consequently, more brands are using TikTok videos to market their products and showcase their personalities.


To conclude, digital technology is constantly changing and we must always be ready to take advantage of new opportunities. In addition to those marketing trends mentioned above, you should also take action on some of them. Your business can stand out as an innovative leader by incorporating some of the above marketing trends into actionable plans.