Do you feel frustrated by the constantly changing landscape of social media? Are you confused by the algorithm changes? Consistency is crucial as changes arise. To improve your visibility and rankings on Instagram, you need to consider Instagram SEO. Instagram SEO is the same as SEO in Google and other search engines.

In this week’s article, we will show you how you can optimise your content and profile for search engines.

What is Instagram SEO?

Search engine optimisation for Instagram is the process of optimising your profile and content to increase visibility. Your Instagram account will grow in followers when you optimise it for SEO.

To put it simply, there are two types of SEO. On-page SEO involves optimising your account on your own, such as putting keywords in your bio or captioning your photos with relevant hashtags. On the other hand, Off-page SEO is the stuff you do outside your account to improve your search engine placement, such as link building. In order to grow your Instagram following, both on-page and off-page SEO are essential.

Difference between Instagram SEO and Search Engine SEO

Optimising your website for search engines is known as search engine optimisation or SEO. Your website and its content can use specific keywords as well as links from other websites. All websites are searched by search engines like Google, including social media platforms. Google may crawl your social media pages as well as your blog posts when people search for the kind of things you’re posting about.

On the other hand, the goal of Instagram SEO is to optimise your profile and content to appear higher on the Instagram search results page. In your bio, you can include specific keywords, and in your captions, you can use relevant hashtags. Similar to regular SEO, using the right keywords helps improve your visibility on Instagram.

Why is Instagram SEO so important?

Your following can grow as a result of Instagram SEO because it can help you reach a larger audience. The more visibility you have on social media and the more followers you have, the easier it will be for you to attract more followers if you optimise your content for search engine. Making sure each of your Instagram posts gets the most engagement and ROI is crucial as you commit the time and effort to create them. With Instagram SEO, you will be able to reach a larger audience by ranking high in the search engines. When people search for specific keywords or hashtags, your content will be more visible. Optimise your account and content for search engines if you want to grow your audience and follow.


Optimising your content for search engines is an integral part of your content strategy. It does not stop with your website and blog. They are interconnected and critical in today’s digital world. It is also important to take into consideration Instagram SEO and all other social media platforms you are using on a regular basis.