Articles

6 Tips of Content Marketing

6 Tips of Content Marketing

According to the State of Inbound report, content creation is a top priority for 80% of marketers. Increasingly, businesses are investing substantially in content marketing programs in this competitive B2B marketing environment. This is because content marketing has...

Why Are Backlinks Important in SEO?

Why Are Backlinks Important in SEO?

Have you ever wondered what is the purpose of backlinks for marketing? It allows users to move from one website to another and this is particularly important for SEO. When it comes to search engine optimization (SEO), it is essential to consider all of the factors...

Beginners Guide Of Using Google Ads

Beginners Guide Of Using Google Ads

"If you build it, you may still need Google AdWords." — Jennifer Mesenbrink. Globally, Google controls 90% of the search engine market. Do you know that they are the world’s most popular search engine? We certainly can’t leave without Google! Using Google Ads might...

5 Benefits of Paid Marketing

5 Benefits of Paid Marketing

A study by Google found that brand awareness can increase up to 80% through Google paid ads. Brand awareness is important as it allows customers to be aware that your brand and services exist. Paid marketing ads may sound annoying to viewers but to marketers, it is...

5 Benefits of Organic Marketing

5 Benefits of Organic Marketing

As said  by Seth Godin, “Marketing is no longer about the stuff that you make, but about the stories you tell’. Indeed, your audiences are attracted to the creative stories you tell. As a result, organic marketing is a fundamental strategy of building a strong...

Organic Vs Paid Marketing: What you need to know

Organic Vs Paid Marketing: What you need to know

With the myriad of social media platforms used by consumers these days, it can be difficult to determine how, when, and where to use them. In choosing the right digital marketing strategy, marketers can reach out to their audience either by investing in paid traffic...

Why Are Keywords Important in PPC Campaigns?

Why Are Keywords Important in PPC Campaigns?

According to a Google search analysis conducted by Backlinko, it is found that only 0.78% of Google searches click on results from the second page. This means that the click-through rate on the first page is higher than on the second page making keyword marketing...

5 Ways to Expand Your Reach With Social Media

5 Ways to Expand Your Reach With Social Media

It is undoubtedly apparent that social media is the way of marketing these days. With the emergence of digital marketing, there are countless opportunities for branding and marketing. Likewise, many companies are investing heavily in thriving their social media...

10 Ways to Optimise Your Website for Lead Generation

10 Ways to Optimise Your Website for Lead Generation

With the advancement of technology, many individuals are becoming more reliant on searching online for the solution to their problems. The internet is no doubt becoming a platform on which the majority of people spend their time on. This makes optimizing a website...