According to the State of Inbound report, content creation is a top priority for 80% of marketers. Increasingly, businesses are investing substantially in content marketing programs in this competitive B2B marketing environment. This is because content marketing has proven to have shown a great amount of success for their business. Content Marketing is highly relevant as it helps create trust, improve conversions, establish relationships, and generate leads by responding to your audience’s doubts and inquiries.

In this week’s article, we will share some useful tips on Content Marketing.

1. Use Infographics

A study found that a person is more likely to retain only 10-20 percent of written or spoken information but almost 65 percent of visual information. There is no doubt that infographics are not only fun to look at but much easier to remember the information seen as well.

This makes infographics an effective strategy in both conveying your message and leaving a memorable brand image in the reader’s eyes. Additionally, infographics are more appealing to readers.

2. Include Case Studies and Success Stories

Your audience would love to hear the success stories of your business! Share with them the ups and downs of your business, this makes it more personalized and credible.

Case studies are more relatable when they are about real people and involve real-life experiences. Don’t forget to mention the journey behind your success. Curate a case study that reflects them. It is not about writing a case study about your business or your product but writing about how your services or product had helped them.

Your audience are more likely to leave a better impression with credible evidence that showcase your business quality.

3. Useful Guides

More often, many people search for tips and tricks for the answer to their problems. The best guides will only be helpful if your audience finds them useful. You need to make sure what your targetted audience are and what they are looking for.

You should break it down into simple steps and use simple language and infographics to attract your audiences.

Bullets points, checklists, and short descriptions are some of the examples that you should include for simplicity.

Additionally, you can include backlinks in your guides to share useful resources.

If you would like to read more about backlinks, click here.

4. Personal Experience

It is no secret that social media is driven by emotion. When creating content for your audience, getting them to engage emotionally is a great way to connect with them. Your personal experiences can be shared in a form of:

–   Opinions and rants

–   Personal Stories

–   Inspirational theories

Being vulnerable to your audience allows them to resonate with you on a personal level. This allows a closer bond and relationship.

In turn, a layer of transparency between your audience and your brand is formed. This brings about higher levels of credibility for your brand.

5. Share Resources and Tools

Providing your audience with a list of resources and tools is a great way to deliver value to them while using a content type that isn’t quite as time-consuming and labor-intensive. 

You can create a long list of resources and tools as it delivers more value and reaches out to a larger variety of users.


“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner

Content Marketing is important as it drives web traffic, building brand awareness and establishing relationships with your targeted audiences.  The aforementioned tips of content marketing can be adopted for your business.

Here at Digital Bazaar, We have a team of specialists that can assist you with your marketing related matters! Are you keen on expanding your business and generating more leads? Please do not hesitate to have a chat with us.