A study by Google found that brand awareness can increase up to 80% through Google paid ads. Brand awareness is important as it allows customers to be aware that your brand and services exist. Paid marketing ads may sound annoying to viewers but to marketers, it is incredibly useful as those ads would leave a brand recall to your audiences. For example, when people require service, they are more likely to turn to a brand that they recall. Although paid marketing requires a certain amount of investment, it is certainly effective. Why so?
In this week’s topic, we will discuss the following 5 benefits of paid marketing.
1. Provides Fast And Instant Results
Unlike organic marketing, paid marketing provides fast and instant results. Google AdWords, for instance, allows your ads to be displayed immediately after they are approved, a process that usually takes less than 24 hours. Search Engine Optimization, on the other hand, can take up to months to start showing results. If you are looking for faster growth in your business, paid ads will be beneficial for your company.
If you would like to know more about Google Ad Metrics, click here.
Similar to search engine optimization and other digital marketing platforms, you can track the key performance indicators (KPIs) to determine the effectiveness of your strategy. After gathering those data, you can further analyze and optimize your marketing campaigns for a higher return on investment (ROI).
When a keyword generates a significant amount of sales or conversions, you can expand its use in your marketing strategy. Are you unaware of how to use keyword marketing for your business?
Read more about keyword marketing here.
3. Convey Your Message Across Multiple But Selected Channels
Do you know that there are multiple channels to showcase your brand and messages across? All social media platforms incorporate paid marketing. Platforms such as:
You need to find out which channels are more frequently used by your audiences. Thereafter, choose one or two channels to focus on. In this way, you will be able to target valuable customers.
4. High Ranking While You Build Your Organic Ranking
Is your website not ranking on the first page of Google search? This is where paid ads come in! Paid ads allow you to place ads based on keywords and increase web traffic for your company.
As mentioned in the previous article, paid and organic marketing comes hand in hand! While using paid ads to rank higher on Google search, you can work on building your brand awareness organically. Although organic search rankings take more time and effort, they play a huge role in bringing in high-quality traffic!
Ultimately, paid advertising is typically more cost-effective than traditional channels when promoting your business. With greater control over your ads, you’ll be able to set how much you pay and what format you prefer. According to Experian, every $1 spent on email marketing generates an average of $44.25.
Paid marketing brings about various benefits, particularly relevant for small and new businesses. To sum up, it provides faster results compared to traditional marketing, cost effective and measurable. Are you new to marketing for your small and new business? If you are looking to grow your business with marketing, please do not hesitate to approach our in house marketing experts! We understand how generating leads can be tough and this is where we come in to assist you!