As our society is ever-changing and evolving, our marketing techniques need to be polished to keep up with the sands of time. With the enhancements of technology and access to higher education, there is an influx of savvy entrepreneurs that are emerging. In this article, we will cover the top 10 Social Media Marketing Techniques, that will ensure your brilliant products or services are matched with the right tools to help make your vision come to fruition. So how can you stand a chance to not only succeed but stand out from the rest?
10. Study your target audience.
As we discussed in our last article you can’t just fire your gun into the dark and hope to hit something, you have got to know your target and take aim to not waste any ammunition.
There are plenty of ways to conduct market research, here is a list of some of the researches you can conduct:
1. Buyer persona research.
2. Market segmentation research.
3. Product/service use research.
4. Brand awareness research.
5. Focus groups.
If you would like to have a deeper understanding of the aspects of market research then click here.
The following data should be included in your buyer persona research:
1. Demographic information such as age, sex, income, and location
2. Personal background including hobbies and interests
3. Professional goals and challenges
4. How your product or service fits into their life
5. Identifying information like social media use and communication preferences
6. Any objections or barriers to purchase they might have
9. Research your competitors.
One of the best practices is competitive analysis research which entails:
Looking at your competitors’ customers to understand the demographics that would be interested in what you have to offer. By doing so you will also be able to identify the gaps that your competitors have and plug yourself in as a better alternative.
By taking a look at your competitors’ reviews, it will give you an insight into how you can be a better alternative for those unsatisfied customers.
Not only should you have a look at your competitors’ weaknesses, but you should also have a look at their success and reverse engineer it.
8. Entertain, Inspire, Educate and persuade.
Marketing and advertising used to be intertwined but as everyone has access to the internet they can easily compare products or services that best suit them. Companies now have to freely give away valuable information and content to stay in the game and to make their presence known.
The best way to increase engagement is to produce content that entertains. This can be done through viral, trendy, or comical content that will invite your audience to share it with their friends. On average, there are 4.75 billion items shared by Facebook users each day.
Inspiring consumers to think of your brand is widely done by employing influencers to advocate your brand to their followers, but answering questions on forums can also be a more budget-friendly way of accomplishing this feat.
Since 80% of all web queries are informational, offering content that will educate and provide answers to their searches will ensure a higher volume of traffic going your way.
The last step is to persuade your viewers that what you have to offer is what’s best suited for them. You can go with the old and faithful free Ebooks or case studies but since everyone is already offering them a more effective way would be webinars. It is a more human way of engaging your audience and they can really get a feel for who you are and the quality of what you have to offer.
7. Diversify content.
Not only should you set out to entertain, inspire, educate and persuade but your content should also be diverse. You have to keep it interesting for your viewers and make them want to come back more in the hopes of finding something new. So alternating between text, image or video-based content is key in an effective content marketing strategy.
An infographic is a perfect mixture of eye-catching but informative without being too lengthy and boring, that is also easy to produce compared to video content. 40.2% of marketers say that infographics are the best visual format for audience engagement.
6. Make your content as interactive as possible.
Creating content that is interactive will not only entertain your audience but will also boost the engagement ratings on your posts.
Here are some interactive content ideas to help you get underway:
2. Interactive calculators or tools.
5. Augmented reality vs Virtual reality.
6. Interactive videos.
With the increase of working remotely, and the emergence of the metaverse being able to view a product in high quality like you were seeing it in person will be the difference-maker between you and your competitors.
As a realtor investing in virtual tours of properties will increase your customer base and save you time on booking inspections.
5. Use ads to boost visibility.
Using ads will increase your chances of getting your content seen. As there is an average of 1,500 posts that are eligible to appear in a Facebook user’s feed each day, ensuring your content lands on their feed can be done by utilizing ads.
Not only will it boost your visibility but you can produce specific content catered to specific audiences that are on different stages of the sales funnel. You will also be able to have trackable data to see which content is gaining traction and what needs to be improved or removed.
If you would like to have an in-depth guide on setting up Facebook ads then click here.
4. Stay on top of your CRM.
CRM or customer relationship management is essential in building and maintaining the bond between you and your customers.
Attracting new clients is one thing but you also have to manage queries and solve the issues your already existing clients are experiencing in order to retain them as loyal customers. Running a tight ship on your CRM will result in higher customer satisfaction and reduce churn.
Most CRM softwares will provide you with the following tools:
1. Contact information management.
2. Track previous interactions.
3. Schedules & reminders.
4. Pipeline monitoring.
5. Sales automation.
6. Email marketing.
There are many different CRM options out there so have a look at this review so you can determine which one would best suit you. If you want to compare the different softwares out there click here.
3. Stay up to date with trends.
As there is a plethora of content out there, it’s important to stay on top of current trends to avoid being a “has-been”.
Keeping your ears to the ground will enable you to remain competitive and produce content that your audience will find engaging and relevant. You’ll also be able to explore new opportunities, by being introduced to new communities, thus increasing your brand reach.
As TikTok is relatively new, good content has its best chance of going viral, so participating in current trends on TikTok will guarantee a wider audience is reached.
You can also Sign up for webinars with industry experts that will have done the leg work for you in market research and proven techniques to remain relevant.
2. Create a community for your followers.
Gathering like-minded people to your platform, to share their opinions and experiences will definitely increase traffic and engagements with your brand.
Tracey Brower perfectly stated that: “Strong communities have a significant sense of purpose. People’s roles have meaning in the bigger picture of the community and each member of the group understands how their work connects to others and adds value to the whole.”
Successfully building a community around your brand will enable you to get to know your audience in a deeper and more significant way, to be able to improve your products or services.
1. Track your metrics and adjust.
After having gathered a sufficient amount of data you will get to see what is working for your brand and what isn’t.
“You can’t manage what you can’t measure” – Peter Drucker
Utilizing metrics from your post interactions, web traffic, and advertising performance will enable you to start A/B testing.
The following are benefits of A/B testing:
1. Improve content engagement
2. Reduce bounce rate.
3. Increase conversion rate.
Head over here for an in-depth tutorial on how to implement A/B testing.
“Social media has completely revolutionized marketing and communication. And it has done that very quickly. It has fundamentally disrupted the way organizations (whether they are governments, businesses or charities) communicate with their particular audience. “-Jonathan tanner.
As you have discovered, there are various aspects to successfully run your social media campaigns and these tasks may seem daunting.
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